Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, patient involvement, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brands with all lifecycle phases: starting from medical trial employment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and advertising sunsetting.

A 25-year professional in the healthcare advertising and marketing room, Tracey began her occupation as a firm account individual for a range of pharma brands and later headed the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the design for how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested three years instructing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.