Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, reveals an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, person involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the vital details that transform campaigns from excellent to great include developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI before media investment.

A 25-year professional in the health care advertising and marketing space, Tracey started her career as a company account person for a selection of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the version for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.