Citadel, a doctor electronic marketing agency, introduces a broadened SEO service for cosmetic surgeons, concentrating on online exposure, client involvement, and technique growth. Lauren's focus on ROI and passion for locating the vital details that transform campaigns from great to excellent consist of developing a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection technique for forecasting ROI prior to media investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her job as a firm account person for a range of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

He leads a team of media strategy, media preparation, media acquiring and media execution professionals that collaboratively make certain that campaign objectives are attained in order to optimize interactions and ROI. Lauren's occupation in electronic and media began in the 90's, just as Fortress Surgeon Digital Marketing became a viable advertising and marketing channel.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.