Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line presence, client involvement, and technique development. Lauren's focus on ROI and interest for discovering the vital information that change campaigns from good to great include developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for anticipating ROI prior to media financial investment.

A 25-year expert in the medical care marketing and advertising area, Tracey started her job as a firm account individual for a variety of pharma brands and later on spearheaded the marketing effort to launch a first-of-its kind site in the eyewear and eyecare space.

He leads a team of media approach, media preparation, media purchasing and media implementation professionals who collaboratively ensure that campaign goals are achieved in order to maximize roi and involvements. Lauren's occupation in electronic and media started in the 90's, equally as electronic ended up being a practical advertising and marketing network.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.