Well done search engine optimisation, often called SEO for short, is designed to allow web sites to show up in search results when individuals search for products and services rather than simply company names. The idea is the fact that people looking for things online are able to seek out a business website without any prior familiarity with the business or its name. You'll find all manner of tricks and also techniques which fall under SEO, however the good sustainable methods (also sometimes called "white hat SEO") are based around the idea of making your site easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It's not uncommon to determine to outsource SEO to external marketing agencies as well as other companies, but there are far too many dodgy types out there who like to take companies seeking SEO - especially local and new businesses - for an extremely expensive ride. How then does one actually go about finding a great, honest and legitimate search engine marketer?
It's actually incredibly easy to seek out a quality SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid ads over at this website the very best, whichever firm has landed at the top of the search results are what you want - they must be pretty good at SEO or their very own website would not be so high in the natural listings!
To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency - just type in "SEO agency Essex." Or if your web page is specialised and also you want particular help with it you can add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This could be a good way to seek out niche SEO agencies that have specialist knowledge in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren't great. The same is true of SEO services advertised on paid ads at the very best of major search engines or on banner ads on other web sites. If their search marketing is any good, what makes them having to pay for their placements?
Something else to keep in mind is to steer well clear of the SEO agency that promises you "top position for x keywords" or something similar. Virtually all modern internet search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions determined by their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO shall use sustainable "white hat" techniques as a way to bring useful traffic to your web page, not use exploits and dodgy tricks, that will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company that looks mostly all right you certainly will need to ask them some questions before you decide to leap into their services. And the normal checks like existing client list and testimonials, it really is a great idea to talk to someone directly on the phone or in person.
It's not uncommon to determine to outsource SEO to external marketing agencies as well as other companies, but there are far too many dodgy types out there who like to take companies seeking SEO - especially local and new businesses - for an extremely expensive ride. How then does one actually go about finding a great, honest and legitimate search engine marketer?
It's actually incredibly easy to seek out a quality SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid ads over at this website the very best, whichever firm has landed at the top of the search results are what you want - they must be pretty good at SEO or their very own website would not be so high in the natural listings!
To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency - just type in "SEO agency Essex." Or if your web page is specialised and also you want particular help with it you can add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This could be a good way to seek out niche SEO agencies that have specialist knowledge in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren't great. The same is true of SEO services advertised on paid ads at the very best of major search engines or on banner ads on other web sites. If their search marketing is any good, what makes them having to pay for their placements?
Something else to keep in mind is to steer well clear of the SEO agency that promises you "top position for x keywords" or something similar. Virtually all modern internet search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions determined by their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO shall use sustainable "white hat" techniques as a way to bring useful traffic to your web page, not use exploits and dodgy tricks, that will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company that looks mostly all right you certainly will need to ask them some questions before you decide to leap into their services. And the normal checks like existing client list and testimonials, it really is a great idea to talk to someone directly on the phone or in person.
