Deciding on a great SEO agency for your marketing campaign can be a difficult task. There are many of agencies around who specialize in Search Engine Optimization, but how can you trust that each will really push your Google rankings to the very best?
It always pays when looking for an SEO agency to not only look into their past and current client base, but in addition to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the website traffic increase? On a regular basis, it takes around 3 months or even more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire should the agency offers any subscriptions for post-optimization maintenance. An excellent company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full variety of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It might also help to ask your prospective company for anyone who is necessary to approve anything before they go ahead with it. Should they say 'yes', it's a good sign they're honest and willing to work closely with you. To increase your rankings, an SEO agency needs to employ an assortment of tasks, not only a couple of, so be wary of businesses that only offer limited or dodgy services.
The correct SEO company is essential to provide the correct SEO services and features to the business. Not every SEO can handle all of the various kinds of businesses in the market. Hence, some SEO agencies have a tendency to specialize in certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company service providers. It is dependent upon the SEO industry vision and modus operandi.
Every SEO company will operate differently determined by their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others when it comes to service standard and creativity.
Something else to look out for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as "black hat SEO professional" as well as can get you banished from major search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it's must more beneficial for you if a company conducts manual submissions. Always ensure that an SEO agency is open about their methodologies used - any secrecy could mean they can be using "black hat" techniques.
It's vital to take into account that high prices within an SEO agency don't necessarily mean the very best quality. Instead, choose a business according to their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it's probably too good to be true. Collecting several quotes is an excellent way to start and always make sure quotes are supported by a contract, so you know exactly what you are getting for your hard earned money. It's going to also help to ask what their payment terms are and should they possess any fees for early termination.
Lastly, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Many organizations shall include keyword research as a given, but be wary of the company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based on their research, analytics and competitor scope, not about what you tell them. Of course, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and also a great SEO agency will research your keywords completely before recommending them.
It always pays when looking for an SEO agency to not only look into their past and current client base, but in addition to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the website traffic increase? On a regular basis, it takes around 3 months or even more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire should the agency offers any subscriptions for post-optimization maintenance. An excellent company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full variety of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It might also help to ask your prospective company for anyone who is necessary to approve anything before they go ahead with it. Should they say 'yes', it's a good sign they're honest and willing to work closely with you. To increase your rankings, an SEO agency needs to employ an assortment of tasks, not only a couple of, so be wary of businesses that only offer limited or dodgy services.
The correct SEO company is essential to provide the correct SEO services and features to the business. Not every SEO can handle all of the various kinds of businesses in the market. Hence, some SEO agencies have a tendency to specialize in certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company service providers. It is dependent upon the SEO industry vision and modus operandi.
Every SEO company will operate differently determined by their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others when it comes to service standard and creativity.
Something else to look out for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as "black hat SEO professional" as well as can get you banished from major search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it's must more beneficial for you if a company conducts manual submissions. Always ensure that an SEO agency is open about their methodologies used - any secrecy could mean they can be using "black hat" techniques.
It's vital to take into account that high prices within an SEO agency don't necessarily mean the very best quality. Instead, choose a business according to their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it's probably too good to be true. Collecting several quotes is an excellent way to start and always make sure quotes are supported by a contract, so you know exactly what you are getting for your hard earned money. It's going to also help to ask what their payment terms are and should they possess any fees for early termination.
Lastly, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Many organizations shall include keyword research as a given, but be wary of the company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based on their research, analytics and competitor scope, not about what you tell them. Of course, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and also a great SEO agency will research your keywords completely before recommending them.