A great waterproof mascara defines the lashes while delivering on its long-lasting and waterproof claims. This standout from Mac offers length and volume for beautiful, defined lashes. A single coat is perfect for an everyday makeup games missions|https://Makeupinsight.com/ look, while multiple coats create drama for a falsie effect sans clumps. The brush combs and separates the lashes, ensuring you achieve a fanned-out finish. While the bristles are a bit sharp (take your time when applying), we think they’re the perfect length and well-spaced, allowing the brush to grip the lashes effectiv
Alyssa Kaplan is an editor, an experienced writer in the beauty industry, and a product tester specializing in cosmetics. She’s been using and testing concealers for more than a decade, and she’s tested nearly every one on this list for herself. She also reviewed testing insights from Byrdie, in which over 60 concealers were tested over a period of two weeks. Kaplan received a bachelor’s degree from the Fashion Institute of Technology, where she studied marketing and product development in the cosmetics industry as well as fashion business market
Since there are so many ( so many !) mascaras available, we set out to do the legwork and figure out which ones actually work on delicate lids and brittle lashes. Our pool of over-35 testers (including yours truly) spent two weeks testing formulas to see how these popular mascaras really perform. We ranked them based on which ones apply smoothly, don’t smudge, remove easily, and make eyes look dazzling to determine the best ones for different ne
Leave it to Lancôme to keep innovating in the mascara category; the brand has been creating top-tier mascaras for decades. Their newest addition to the line is this lengthening pick, featuring a long, narrow brush that's easy to control, making it ideal for targeting hard-to-reach lashes. When testing this one, I couldn't get over how seamlessly it applied; the brush combs the formula through the lashes without clumping them together, and helps give them a lift by getting so close to the lash line. One coat gave me gorgeous length and definition, while a second coat added just a hair more dr
If you haven’t tried tubing mascara yet, this vegan formula can be your gateway. Tubing mascaras coat each lash in a flexible polymer that sets down and remains totally budge-proof, and then slides right off when it’s time to remove
This volumizing pick promises big lashes, and it delivers. It excels at thickening the lashes with a formula that can be built up from natural-looking volume after one swipe to seriously false-looking lashes after five. It comes in three rich color options—black, brown, and electric blue—to complement numerous eye colors and makeup looks. The big brush grips the lashes and quickly coats them in the formula, and once dry, our tester said her lashes remained smudge-resistant all
With brown mascara trending on TikTok in 2025 and chocolate being the "it" color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud
Can you receive cumulative benefits from lip plumpers?
In short, no. Lip plumpers create a temporary effect rather than something that lasts like injectables. "The effects of lip plumpers are subtle, and the results are temporary," says Dr. Saedi. That said, if a plumper also contains moisturizing ingredients, such as hyaluronic acid, you might notice smoother lips over t
The same L'Oreal formula in the shade Ginger Spice even has the ideal name for a fall-coded lipstick —it's a bonus that the red-brown color payoff is so gorgeous and the price point is budget-frien
With so many options available from mascara brands promising to deliver, finding the very best ones has been no small feat. Byrdie editors (myself included) scoured the market for the most well-loved and popular mascaras before selecting more than 80 to test ourselves. We evaluated each one based on its application, wear, performance, overall look, and ease of removal . Those that impressed us the most appear on this list. Keep reading to discover our favorite mascaras for length, volume, separation, and m
Our favorite concealers for everyday wear have enough coverage to conceal discoloration but still allow a bit of natural skin texture to show through. This one does just that, thanks to its creamy and easy-to-blend formula that offers medium coverage. One layer evens out dark spots and under-eye circles, while additional layers help achieve a more perfected look. It has a natural-radiant finish that gives the skin a bit of a glow without looking oily, just healthy and hydra