What impressed us most was how well it lasted, with minimal creasing and fading throughout the day. It gave the under-eye area a smooth, even, and brighter look. We also appreciated that it layered well and played nicely with our foundation and skincare products; we never experienced pilling when testing this

Although the brand doesn’t market this mascara as a tubing formula, it sure performs like one. It doesn’t smudge or flake all day and night, yet it’s completely painless to remove with warm water. While most tubing formulas do a great job of lengthening the lashes, they’re not often ideal for volumizing—but this one is different. It does it all. The curved brush grips all the lashes, evenly coating them in the buildable formula. After just one or two coats, you’re left with dramatic-looking lashes that are long, voluminous, and separa

Caitlyn Martyn, former associate editor: "The oversized brush (it’s literally huge) picks up loads of product and coats lashes in volume-boosting pigment without making a mess. Plus, it comes in three colors—black, brown, and cobalt blue—so there’s something in the lineup for every preferen

With this classic statement makeup games customization|https://makeupinsight.com/ look, silver eyeshadow is paired with strong winged liner , bold lipstick, and perfectly shaped eyebrows. It's the perfect go-to for any special occasion and a chance to step up your makeup look for any event you might have. The easiest way to re-create this look is to start with an eyeshadow base all over the eye and then apply silver shadow generously to ensure the eyelid is covered. Finish with liquid eyeliner, shape your brows with a pencil or pomade, and don't forget plenty of mascara, or you can apply some false lashes for more drama. Top it off with your bold lipstick of choice for the perfect way to tie it all toget

A sheer wash of color is a beautiful and simple way to add depth to your makeup look without really having to do much. It's also the perfect solution for someone who doesn't have a lot of time or likes simple, more toned down eye makeup looks. Apply a cream base to the lid, and then a shimmery, silver powder shadow of your choice all the way up to the brow bone. You can smudge it out with your finger as well for a light, soft application. Finish with a soft cream blush on the cheeks and be sure to brush some pomade through your eyebr

It’s rare to find anything under $10 these days, and this high-performance, drugstore mascara is one of them. The tubing formula, made with jojoba oil to nourish lashes, comes in three shades: soft black, pitch black, and deep brown (so if you like more subtle hues, there are options). Our tester found it ideal for anyone with short, fine lashes looking for length and clean separation, thanks to a comb that grabs even the tiniest hairs. She was able to build it up smoothly with two to three coats and zero clu

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Black vs. brown? There’s a case for both, depending on the vibe you’re going for. According to Bartlett, black mascara gives you maximum impact and contrast. "It can help make the pupils look bigger and more youthful, and the whites of the eyes appear brighter," she enthuses. On the other hand, Scibelli believes brown can be a beautiful choice, especially for mature women. "It’s universally flattering and not too harsh," he says. "It’s a great option for all hair colors, and it allows your eye color to really peek through, as well." So we’ll call this one dealer’s cho

This silver eyeshadow look is stunning and can be worn for a dressy occasion in which the eyes are the total and complete focus. The key here is to make the inner corners look as bright and highlighted as possible, while the crease is smokier with darker toned eyeshadow. Use an eyeshadow primer to prime the lid and begin applying your darker colored shadow in the crease with a blending brush. You will finish with the lighter, silver-colored shadow by packing it into the corners of the eye with your finger or a flat eyeshadow brush, so the sparkle and tone are intensified. Finish with mascara and add some dramatic black waterproof eyeliner to ensure everything stays perfectly in pl

What’s the best way to apply mascara on mature eyes?

Both makeup artists agree: lock your mascara brush into the base of your lash line and roll it up from root to tip. (Don’t stop halfway, warns Scibelli.) "Roll the brush forward, like a hairbrush, to help separate the lashes," explains Bartlett. This will give you the lift and curl we all desire, and if you need a little extra help, try using a lashing curler and a conditioning primer first. To make your eyes appear more youthful, try Bartlett trick: "Apply a little extra on the outer third of the eye to lift and lengthen, creating a slight cat e