Fortress Surgeon Digital Marketing, a specialist digital advertising company, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, client interaction, and method growth. Lauren's focus on ROI and enthusiasm for discovering the vital information that transform campaigns from great to terrific consist of developing a grand scale multivariate test structure making use of fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection approach for predicting ROI before media financial investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey began her profession as a firm account person for a selection of pharma brand names and later led the advertising and marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the design for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.