Citadel, a specialist electronic advertising and marketing agency, reveals an expanded SEO solution for plastic surgeons, focusing on on-line visibility, client engagement, and technique development. Lauren's focus on ROI and interest for locating the critical information that change projects from excellent to terrific include establishing a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for forecasting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising room, Tracey started her career as a firm account individual for a range of pharma brand names and later spearheaded the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the version for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.