Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient engagement, and method growth. Lauren's focus on ROI and enthusiasm for discovering the crucial details that change projects from great to great include developing a grand scale multivariate test structure using fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for forecasting ROI before media financial investment.

Among the important things Martin takes pleasure in most about his duty is the chance to research study and recognize the nuances of both brand-new and well established markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.