Fortress Surgeon Digital Marketing, a specialist digital advertising agency, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, individual interaction, and practice development. Lauren's concentrate on ROI and passion for finding the critical information that transform projects from good to wonderful consist of developing a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media financial investment.

One of the important things Martin appreciates most concerning his duty is the opportunity to study and recognize the subtleties of both new and well established markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media buying and media execution experts that collaboratively ensure that project goals are accomplished in order to maximize roi and engagements. Lauren's profession in electronic and media started in the 90's, just as digital came to be a viable marketing channel.

While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.