Citadel, a doctor digital advertising and marketing company, announces a broadened SEO solution for cosmetic surgeons, concentrating on on-line presence, individual interaction, and technique development. Lauren's focus on ROI and enthusiasm for finding the crucial details that transform campaigns from good to excellent include creating a grand scale multivariate test framework making use of fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for forecasting ROI before media financial investment.

Among the things Martin enjoys most about his role is the opportunity to research and comprehend the subtleties of both brand-new and well-known markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media acquiring and media implementation professionals who collaboratively guarantee that campaign goals are attained in order to take full advantage of roi and interactions. Lauren's occupation in electronic and media began in the 90's, just as Fortress Surgeon Digital Marketing came to be a feasible marketing channel.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.