Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces an increased search engine optimization solution for plastic surgeons, focusing on online presence, individual interaction, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial information that transform campaigns from excellent to excellent consist of developing a grand range multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast strategy for forecasting ROI before media investment.

A 25-year veteran in the health care advertising and marketing room, Tracey started her occupation as a company account person for a selection of pharma brand names and later on led the advertising effort to release a first-of-its kind site in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the model for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.