Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an increased SEO solution for plastic surgeons, concentrating on on-line visibility, person engagement, and technique growth. Lauren's concentrate on ROI and passion for discovering the essential information that transform projects from excellent to excellent consist of establishing a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for forecasting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her career as a company account individual for an array of pharma brand names and later on spearheaded the marketing effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the design for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.