Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online presence, client engagement, and method development. Lauren's focus on ROI and interest for locating the essential details that transform projects from excellent to great consist of creating a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for forecasting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her job as a company account individual for a selection of pharma brands and later on headed the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the model for how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.