Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, announces an increased search engine optimization solution for plastic surgeons, focusing on online presence, patient interaction, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names with all lifecycle stages: beginning with scientific test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her job as a firm account person for a variety of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.