Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing agency, reveals an expanded search engine optimization service for plastic surgeons, focusing on online presence, patient interaction, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brands via all lifecycle phases: starting from professional test employment projects, via the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her career as a company account individual for a range of pharma brands and later headed the marketing effort to introduce a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the version for how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.