Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals an increased SEO solution for plastic surgeons, focusing on on-line presence, client interaction, and practice development. Lauren's focus on ROI and interest for discovering the essential information that transform campaigns from excellent to excellent include establishing a grand range multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection technique for predicting ROI before media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her job as a firm account individual for an array of pharma brand names and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare room.

He leads a team of media technique, media planning, media buying and media execution professionals who collaboratively make certain that project goals are accomplished in order to maximize interactions and ROI. Lauren's profession in digital and media began in the 90's, equally as digital ended up being a viable advertising network.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.