Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, announces an expanded search engine optimization service for cosmetic surgeons, concentrating on online visibility, patient involvement, and technique development. Lauren's focus on ROI and passion for locating the crucial details that change campaigns from excellent to great include creating a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for predicting ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her profession as a firm account person for a variety of pharma brands and later on headed the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare room.

He leads a group of media technique, media planning, media buying and media implementation specialists that collaboratively make certain that project goals are achieved in order to make the most of roi and engagements. Lauren's career in digital and media started in the 90's, equally as electronic ended up being a sensible marketing channel.

While at Underscore, she invested three years instructing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.