Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and method development. Lauren's focus on ROI and enthusiasm for discovering the important details that transform projects from good to terrific include creating a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for forecasting ROI before media investment.

One of the things Martin delights in most about his function is the opportunity to research study and understand the nuances of both brand-new and well established markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media method, media planning, media acquiring and media execution experts that collaboratively guarantee that campaign objectives are accomplished in order to take full advantage of roi and involvements. Lauren's career in digital and media began in the 90's, just as digital came to be a practical marketing network.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.