Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line visibility, patient involvement, and technique growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of wellness & health brands with all lifecycle phases: starting from scientific trial recruitment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing room, Tracey began her occupation as a firm account person for an array of pharma brand names and later on spearheaded the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.