Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, reveals a broadened SEO solution for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and method growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names through all lifecycle phases: beginning with scientific test recruitment campaigns, via the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising sunsetting.

A 25-year expert in the medical care marketing and advertising space, Tracey began her job as a firm account person for a variety of pharma brand names and later led the advertising effort to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.