Fortress Surgeon Digital Marketing, a specialist electronic advertising agency, introduces an expanded search engine optimization service for plastic surgeons, concentrating on online presence, individual interaction, and method development. Lauren's focus on ROI and passion for finding the critical details that change campaigns from great to excellent include developing a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI prior to media investment.

Among the important things Martin delights in most concerning his role is the opportunity to research study and understand the subtleties of both established and brand-new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.