Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals a broadened SEO service for cosmetic surgeons, concentrating on on-line exposure, client involvement, and practice development. Lauren's focus on ROI and passion for locating the essential information that change campaigns from good to great consist of creating a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her occupation as a company account individual for a range of pharma brands and later on headed the marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the version for how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.