Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising firm, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, client engagement, and technique development. Lauren's focus on ROI and passion for locating the crucial information that change campaigns from great to wonderful include creating a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate approach for predicting ROI prior to media financial investment.

One of the things Martin delights in most regarding his role is the opportunity to research and understand the nuances of both brand-new and well established markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

He leads a group of media method, media planning, media purchasing and media implementation professionals who collaboratively make sure that project goals are accomplished in order to make best use of interactions and ROI. Lauren's occupation in digital and media began in the 90's, just as electronic came to be a feasible advertising and marketing channel.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.