Citadel, a doctor electronic advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, client engagement, and technique development. Lauren's concentrate on ROI and passion for finding the essential details that transform campaigns from excellent to great consist of developing a grand range multivariate examination framework making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate technique for predicting ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her job as a company account person for a range of pharma brand names and later on led the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.