Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces a broadened SEO service for plastic surgeons, focusing on on-line presence, person interaction, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brands via all lifecycle phases: starting from clinical trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with license expiration and marketing sunsetting.

One of the things Martin enjoys most regarding his duty is the opportunity to study and understand the nuances of both brand-new and well established markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the model for exactly how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.