Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line exposure, individual engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the critical information that change projects from great to fantastic consist of developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for anticipating ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her job as an agency account person for a range of pharma brands and later on headed the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for exactly how media and advertising and marketing companies should, and will, progress in the future.

Steph has more than twenty years of pharma & life sciences company experience, with the majority of her profession focused on launching new items in new and existing classifications varying from diabetes to rare illness. Send a testimonial to aid others find advised marketing firms.