Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, announces an expanded search engine optimization solution for plastic surgeons, focusing on online exposure, client engagement, and technique growth. Lauren's focus on ROI and passion for discovering the critical information that transform campaigns from excellent to terrific consist of developing a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for forecasting ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a firm account person for an array of pharma brands and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

He leads a group of media approach, media planning, media acquiring and media execution experts that collaboratively ensure that campaign objectives are achieved in order to make the most of roi and involvements. Lauren's job in digital and media started in the 90's, just as digital ended up being a viable marketing channel.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.