Fortress Surgeon Digital Marketing, a surgeon electronic advertising company, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, patient involvement, and technique development. Lauren's focus on ROI and passion for finding the critical details that transform projects from excellent to wonderful include developing a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for predicting ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her occupation as a company account individual for a variety of pharma brand names and later on headed the advertising and marketing initiative to release a first-of-its kind portal in the glasses and eyecare area.

He leads a group of media approach, media planning, media buying and media implementation experts who collaboratively guarantee that project objectives are achieved in order to make the most of roi and interactions. Lauren's job in electronic and media started in the 90's, just as digital became a practical marketing channel.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.