Fortress Surgeon Digital Marketing, a surgeon digital marketing agency, announces a broadened search engine optimization service for plastic surgeons, concentrating on on-line presence, patient engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the important details that transform projects from excellent to terrific include creating a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for predicting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her job as an agency account person for an array of pharma brands and later on led the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare room.

He leads a group of media strategy, media planning, media acquiring and media implementation professionals who collaboratively guarantee that project goals are attained in order to take full advantage of roi and engagements. Lauren's occupation in digital and media began in the 90's, equally as electronic became a feasible advertising and marketing network.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.