Fortress Surgeon Digital Marketing, a doctor digital advertising firm, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, patient involvement, and technique development. Lauren's focus on ROI and interest for discovering the critical details that transform campaigns from great to terrific include creating a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for anticipating ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a firm account individual for a variety of pharma brands and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

Steph has over two decades of pharma & life sciences company experience, with the majority of her profession concentrated on releasing new items in brand-new and existing classifications ranging from diabetic issues to unusual illness. Submit a testimonial to help others find suggested advertising companies.