Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals a broadened search engine optimization service for plastic surgeons, concentrating on online presence, individual interaction, and practice growth. Lauren's focus on ROI and passion for discovering the crucial details that change projects from great to great include establishing a grand range multivariate examination structure using fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast approach for anticipating ROI before media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her occupation as a company account individual for a variety of pharma brands and later on spearheaded the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.