Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces a broadened SEO solution for plastic surgeons, concentrating on online exposure, person involvement, and method development. Lauren's focus on ROI and interest for locating the important details that change campaigns from good to fantastic include creating a grand range multivariate test framework using fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing space, Tracey started her job as a firm account individual for a selection of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the version for exactly how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.