Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, announces an increased SEO service for cosmetic surgeons, focusing on on-line visibility, patient involvement, and practice development. Lauren's concentrate on ROI and passion for discovering the vital information that change campaigns from good to fantastic consist of creating a grand range multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection method for predicting ROI prior to media investment.

One of the important things Martin enjoys most regarding his role is the possibility to study and recognize the nuances of both brand-new and established markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.