Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, introduces an increased SEO solution for plastic surgeons, concentrating on online visibility, client interaction, and practice development. Lauren's focus on ROI and interest for finding the critical information that change projects from excellent to wonderful include establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection technique for forecasting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her job as an agency account individual for an array of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.