Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an expanded SEO service for cosmetic surgeons, concentrating on on-line presence, patient engagement, and practice growth. Lauren's focus on ROI and passion for discovering the important details that change projects from good to excellent consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection strategy for forecasting ROI prior to media investment.

Among things Martin enjoys most regarding his duty is the chance to research and recognize the subtleties of both established and new markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.