Citadel, a Fortress surgeon digital marketing digital marketing agency, introduces an expanded SEO service for cosmetic surgeons, focusing on on-line visibility, client engagement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & health brands via all lifecycle phases: beginning with scientific test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.

One of the things Martin delights in most concerning his role is the opportunity to research study and understand the subtleties of both new and recognized markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.