Citadel, a doctor Fortress Surgeon Digital Marketing advertising agency, reveals a broadened SEO solution for cosmetic surgeons, concentrating on on-line visibility, patient involvement, and practice development. In her previous duty as VP of Biddable Media Daga focused on the advertising of health & health brand names through all lifecycle phases: beginning with scientific test employment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year professional in the medical care marketing and advertising room, Tracey started her career as a company account person for a range of pharma brands and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the design for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.