Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, patient interaction, and practice growth. Lauren's concentrate on ROI and interest for discovering the vital information that change campaigns from excellent to great consist of establishing a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her career as an agency account person for a variety of pharma brands and later led the advertising initiative to introduce a first-of-its kind site in the glasses and eyecare space.

He leads a group of media strategy, media planning, media buying and media execution experts that collaboratively make sure that campaign goals are achieved in order to make best use of roi and interactions. Lauren's profession in electronic and media began in the 90's, equally as digital became a sensible marketing network.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.