Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, announces a broadened SEO service for cosmetic surgeons, concentrating on on-line exposure, person involvement, and technique development. Lauren's focus on ROI and enthusiasm for finding the crucial details that change campaigns from great to excellent include creating a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as an agency account person for a selection of pharma brands and later on spearheaded the advertising effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.