Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, focusing on online presence, client involvement, and method growth. Lauren's concentrate on ROI and interest for discovering the essential information that change projects from great to terrific include developing a grand range multivariate examination framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI before media investment.

Among things Martin takes pleasure in most regarding his function is the possibility to research and comprehend the nuances of both new and established markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.