Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online presence, patient engagement, and method growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of wellness & health brands through all lifecycle phases: starting from professional test employment campaigns, via the pre-launch market-shaping, launch and promotional stage, finishing with patent expiration and advertising sunsetting.

A 25-year expert in the medical care advertising and marketing area, Tracey started her job as an agency account individual for a variety of pharma brands and later spearheaded the advertising effort to release a first-of-its kind website in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the version for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.