Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing agency, introduces an expanded SEO service for plastic surgeons, concentrating on online presence, person involvement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising and marketing of health and wellness & wellness brands via all lifecycle stages: starting from clinical test recruitment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and advertising sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her job as an agency account person for a variety of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.