Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, individual involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the crucial information that transform campaigns from excellent to wonderful consist of creating a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection strategy for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her occupation as a company account individual for a selection of pharma brands and later on pioneered the advertising initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they identified how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.