Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online presence, patient engagement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health & wellness brands through all lifecycle stages: beginning with scientific test employment projects, with the pre-launch market-shaping, launch and promotional phase, ending with license expiry and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey began her profession as a firm account individual for a variety of pharma brand names and later on pioneered the advertising and marketing effort to introduce a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.