Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, announces a broadened SEO service for cosmetic surgeons, focusing on online visibility, individual involvement, and method growth. Lauren's focus on ROI and passion for finding the important information that transform projects from great to terrific include establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast strategy for anticipating ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her career as an agency account individual for a variety of pharma brands and later headed the marketing initiative to launch a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the version for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.