Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, person involvement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & wellness brands via all lifecycle phases: starting from medical trial employment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a firm account individual for an array of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.