Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing company, introduces an expanded SEO solution for plastic surgeons, concentrating on on-line presence, patient engagement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the critical information that transform campaigns from excellent to fantastic include creating a grand scale multivariate examination framework making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising room, Tracey started her profession as a firm account person for a range of pharma brand names and later on headed the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.